A PhD student at the University of Auckland in New Zealand, undertaking research on how we can motivate a shift to more sustainable ways of living.

(See my biography page for more information).


Publications:
Marketing “Sustainability”: A New Vision for Promoting Sustainable Consumer Lifestyles

A discussion of why marketing campaigns promoting sustainability have had limited impact to date and argues for a new approach based on the motives for consumers adopting sustainable lifestyles.

Article: Print

$US10.00

Article: Electronic

$US5.00
I’m No Tree-hugger! The Identities Those Living Sustainably Reject, Adopt and Aspire to Have

The study of individuals undertaking sustainable lifestyles that elaborates on the different types of identities they reject, adopt, and aspire to have.

Article: Print

$US10.00

Article: Electronic

$US5.00